Geek-Art x Ubisoft
Far Cry is one of Ubisoft’s most recognized and widely played franchises. To mark the launch of its fifth installment, Geek-Art was entrusted with creating a special promotional campaign. By engaging around ten international artists to share their creative vision of the game, Ubisoft was able to communicate in an artistic and innovative way.
Each artist produced a key visual, adaptable for social media posts, along with a selection of sketches and work-in-progress videos. This allowed fans to witness the creation process firsthand on platforms such as Facebook, Instagram, and Twitter.
One of the artists involved, Vadu Amka — renowned for her custom console designs — created a Far Cry-themed PlayStation.
Each artist, along with Geek-Art and Ubisoft, promoted these visuals to build momentum around the game’s release. The final artworks were printed and showcased at the Ubisoft booth during Paris Games Week.
geek-art.net 